We've all been to meetings where we share great knowledge about a subject without getting the opportunity to also provide specific ideas. With these two types of brainstorm, you will systematically, simply and effectively transform questions and challenges into ideas. Here, we have examples of two different approaches; the intuitive and structured brainstorm. For both variations, you can benefit from putting together a team with different professional competencies - to get as many different ideas as possible.

The Intuitive Brainstorm

A group of 3-6 people will receive four development questions that they must generate ideas from. The challenge is either pre-defined or will be defined together with the participants. The development question should be written on a post-it and put on the green areas in the middle of the poster.


The group generates ideas on the question for about five minutes and then places eight ideas in the areas around the challenge. The ideas should be written on post-its in a different color.

The Structured Brainstorm

Write a development question on each sheet and give each participant post-its.


Place the participants around a table so that they can exchange papers with their neighbor.


Now, each participant writes solution ideas down on post-its (and in silence) and places them on the column of the round, they have reached.


Participants pass on the sheet to the person sitting to the right of them, when the round ends.


Participants are now holding their neighbor’s ideas, and may choose to build on them or describe new ideas in the next round. Participants put post-its on the sheet before the round ends.