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MindLabMorning with Geke van Dijk

MindLab hosted a popular morning event on service design with the Dutch expert, Geke van Dijk from the design agency, STBY.

A main argument made by van Dijk regards the necessity of adressing the full user experience when making public as well as private services. This intails the user journey as a method to gain an idea of how users interact with services, providing useful insights when adjusting services.

 

See the full presentation by van Dijk on Youtube.