Method
Portrait

Portraits are a useful tool to communicate complex data about a target group. The method is also a valuable when trying to breach the gap between project team and target group, by giving a personal representation of the group. The method is also referred to as a persona.

Use the method as a reference point, when focusing aimed effects, creating “How might we” questions and generating ideas.

1

Make the starting point clear: What exactly do you use the portraits for - and what discussion will they be used to illustrate?

2

Get knowledge about the users by collecting relevant qualitative data, perform interviews or anything else that can give you a good knowledge of the end users.

3

Describe, complete and print the portrait in the template. Use the knowledge that you and your team have found during the Collection of Information in the template.

4

Remember to clarify the questions of anonymity: You can consider using other names for the sake of anonymity.

5

Start by presenting the personas at the meeting/workshop so participants get to know the end users.

6

Consider asking the participants to reflect on the portraits. Do you recognize them? Is there anything that surprises you? What is most interesting about the portrait?

 
7

Now you can start generating ideas if that is your purpose. You can use your ”How might we” questions when discussing development tracks.