You have rich and complex data about users, that has to be communicated simply and understandably to, for example, the working group that helps you generate ideas on solutions to a problem. The aim is that the working group should get familiar with the portraits, so they have a deeper understanding of the variation among the users. Portraits are a good communication tool that creates engagement, and they are useful to remind us that we develop solutions for people with individual needs to be adapted to the different contexts they later will be implemented in.


Make the starting point clear: What exactly do you use the portraits for - and what discussion will they be used to illustrate?


Get knowledge about the users by collecting relevant qualitative data, perform interviews or anything else that can give you a good knowledge of the end users.


Describe, complete and print the portrait in the template. Use the knowledge that you and your team have found during the Collection of Information in the template.


Remember to clarify the questions of anonymity: You can consider using other names for the sake of anonymity.


Start by presenting the personas at the meeting/workshop so participants get to know the end users.


Consider asking the participants to reflect on the portraits. Do you recognize them? Is there anything that surprises you? What is most interesting about the portrait?


Now you can start generating ideas if that is your purpose. You can use your ”How might we” questions when discussing development tracks.